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Shoppers today are highly receptive to the idea of personalization

A Customer Relationship Management program is at its core a one-to-one conversation with your customers. It is a dialogue: you reach out and your customers talk back with their behavior. You listen, adjust and continue the dialogue. Making each customer feel recognized, valued and known is key. 

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Joint Business Planning has evolved

In the latest issue of Retail Leader, Symphony EYC’s Dipu Mukherjee, Vice President of Product Management, CPG Solutions, analyzes the recent evolution of Joint Business Planning processes thanks to advances in technology which took place over the past few years. Dipu also introduces Symphony EYC’s new Joint Business Planning solution which allows for increased, faster and more efficient collaboration between Retailers and CPGs.

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Big Data - your biggest ally

At the recent annual convention of Abrafarma, the Brazilian Association of Pharmacies, Adriano Araujo, Symphony EYC ‘s General Director Latin America, gave an enlightening presentation on Big Data and their importance in business today. Here are the most significant highlights of Adriano’s presentation.

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Hy-Vee Leverages Symphony EYC’s Personalized Marketing Solutions to Reward Best Shoppers

Symphony EYC, a leading provider of software and services for insights-driven customer engagement, today announced that Hy-Vee, Inc., one of the largest privately owned U.S. supermarket chains, executed its first personalized direct mail campaign leveraging Symphony EYC’s Personalized Marketing solutions. Using advanced analytics and reporting capabilities, Hy-Vee’s customers will receive better targeted deals and more attractive promotions to enhance their shopping experience.

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