Both retailers and CPGs/FMCGs can access enormous amounts of data on their customers’ behavior, yet they struggle to derive the necessary insight to create highly personalized communications and targeted marketing that appeal to each individual.
Whether you are just starting out on your customer analytics journey or are a leader in your industry, Symphony EYC solutions deliver eye-opening insight to help you understand how your customers behave across multiple channels, and how to personalize your targeted marketing to drive sales.
How can I develop targeted campaigns across multiple channels? How can I measure the ROI of each campaign? How can I be sure that I am pushing out the right offers to the right people through the right channels? Answering these questions is key to engaging customers more effectively while reducing marketing spend.
Through one of our case studies, Symphony EYC found that CPGs/FMCGs spend $200 billion every year on promotions, while retailers spend $20 billion each year on marketing. With the stakes this high, gaining the greatest possible return on your promotional spend is paramount to commercial success.
To boost sales and build lifetime customer loyalty you must provide relevant messages and promotions to your customers precisely when and where they will have maximum impact.
- I want to personalize my existing promotions—but how?
- Which types of targeted marketing yield the greatest ROI?
- How can I make my value proposition clear to customers?
- When is the best time to send a targeted communication to each customer?
- Which channel is the most effective means of engaging each customer?
Obtaining answers to questions like these will require you to unlock deep insights in your customer data. The potential for using these findings to drive smarter business decisions is limitless, and can significantly improve the ROI of your marketing activities.
How Symphony EYC can help you
With sophisticated targeted marketing solutions from Symphony EYC, you can develop an in-depth understanding of how your customers behave both online and offline, and a single view of each customer across all channels to drive consistent, targeted communications. Built on best practices and extensive global consulting experience, Symphony EYC solutions will help you personalize your promotions to boost their appeal—growing sales, extending the customer lifecycle and building lifetime loyalty to your brand. By understanding customers and their activities across multiple channels, retailers can ensure they deliver the most appropriate messages in the right way and at the right time to drive profitable sales.
Symphony EYC supports retailers and CPGs every step of the way, from setting campaign objectives, building an offer pool and selecting the audience, through to scoring and allocating offers based on relevance, determining the optimal channel(s) and providing detailed analysis of the results.