Track all key aspects of customer and product performance to drive sales
Answering the key questions of category managers
What are the main drivers of sales changes? What are the sales within a customer segment, store or category? These are just a few of the critical questions Symphony EYC’s Customer Insights answers.
The sophisticated analytical tool brings together eight major categories to effectively track sales and customer trends.
Retailer Scorecard plus seven other impactful insight sets
Category managers will respond faster to market changes having easy access to Customer Insights’ deep analytical power. Composed of eight insight reports, you can skim, drill and examine high level trends and granular detail. Symphony EYC's Customer Insights includes Retailer Scorecard, Basket Analyzer, Customer Migration, Customer Profiler, Distribution Tracker, New Product Tracker, Switching Analyzer and Event Impact Analyzer. Together, they arm the busy category manager with everything they need to drive continued category growth.
- Tracks key category activities with intuitive, visual interface
- Provides flexible visibility into tracking and analyzing category changes
- Includes eight critical insight sets to quickly uncover issues and respond