Single platform view of cross-retailer insights that help grow sales, volume, margin and share
Precisely plan promotional investments
When you know which products are selling best in certain regions or retailers, you can take the right action and adjust. Symphony EYC’s Federated Insights gives you consolidated understanding into brand and category performance across any retailer or geography. With this unified view and analytical power, Federated Insights provides improved clarity into where, when and on which customer segment to invest promotional spend for higher return on investment.
Single dashboard view to analyze insights
To understand how a product or brand is doing across regions, manufacturers have historically purchased data from several sources. Symphony EYC aggregates all the data into a simple hierarchy and allows manufacturers to easily view performance by specific retailers and drill down into household level metrics across different regions. Symphony EYC’s segmentation methodology is incorporated into the solution and enables manufacturers to uncover granular actionable intelligence.
- Evaluates product performance across retailers and geographies
- Provides insights across retailers with household views
- Enables Key Account Managers to allocate promotional investments aligned to purchase behaviors
- Enhances brand performance with improved marketing decisions