When manufacturers and retailers collaborate with shared shopper data, everyone wins
Automated process speeds and enhances shopper-driven planning
Joint business planning, as practiced today, is typically expensive and not connected to detailed category planning or execution. Symphony EYC in association with The Partnering Group, applies technology and its customer-centric retail platform to a joint business planning solution that simulates best practices and process consulting. It combines strategic planning with execution to enhance productivity and growth for manufacturers and retailers – which increases shopper satisfaction.
Create assortments aligned with shopper behavior
Symphony EYC’s joint business planning solution enables suppliers and retailers to store information in a shared platform. Manufacturer account managers can more easily collaborate with retail category managers over a single screen to deliver targeted assortments that match what shoppers want. It’s a powerful, technology-driven solution that paves the way for making ongoing innovations in product development, distribution and promotions.
- Supports effective collaboration between manufacturers and retailers
- Simulates best practices and process consulting
- Improves assortments and satisfies shoppers
- Provides actionable insights for making better, faster decisions