Determine the right stores for product tests and effectively monitor progress
Select the best stores for testing a product
Before rolling a product or initiative out across every retailer location, manufacturers need a reliable way to create a small group of stores for testing the product or initiative. How do they select the group of stores that will provide the most meaningful results? Symphony EYC’s Precision Test and Learn gives you powerful, statistical methods for identifying the right group of stores that will provide the most reliable outcome for product or initiative launch.
Execute tests and monitor results
Once store groups are selected, Symphony EYC’s Precision Test and Learn guides you through defining the test mechanics. You may want to test five different types of products across ten stores and compare their performance to control stores. Test and Learn simplifies the process with a proven methodology that creates results you can act on. It also provides progress monitoring and reports to track tests at any phase – measuring aspects such as changes in uplift and purchase patterns across customer segments.
- Identifies best store groups for product testing
- Provides guidance for executing reliable tests
- Monitors test performance with flexible reporting options