Simplify and enhance category management with easy access to all relevant data
Instantly see what’s happening across the category
Consider this as the dashboard of all dashboards. Symphony EYC’s Category Overview pulls together all relevant data a category manager needs into one pane of glass – providing instant visibility across every aspect of category performance. See how your category is performing against sales targets, how price volatility impacts sales, how customer behavior is changing, what areas need attention, and more. Then if you need more detail, drilling deeper is an easy click to uncover what’s driving the changes. In the past, category managers have pulled this information from disparate sources where there may be variances in time periods or other variables. Now, everything you need is consolidated into a visual and intuitive format – financial data; intelligent drivers for assortment, pricing and promotion; as well as performance data of key manufacturers, customer behavior, category penetration and how you’re performing against the competition. Category Overview can be configured to meet your specific needs or we can fully customize it to provide special views for executives, divisions, or others.
- Provides one view of the truth for improving category management
- Brings together performance data across 4 Ps
- Integrates with other solutions for deeper detail