When customers always see the right product set, they will come back
Position product groupings based on shopper behavior
Proper product assortments are now more intelligent and automated using Symphony EYC’s Customer Decision Tree leveraging frequent shopper data. It applies embedded algorithms gained from our years of retail experience to help category managers more effectively determine how products are loaded on the aisle, as well as determine fulfillment frequency.
Toss the spreadsheets to execute better planograms
Customer Decision Tree establishes the decision-making criteria of shoppers. Is there price sensitivity? Should products be grouped to meet price or local preferences? Symphony EYC’s Customer Decision Tree applies shopping behavior data by location to generate planograms with the right product assortments – placed just right. Your customers will appreciate seeing the best balance of products on the shelf– and they will return.
- Provides decision-based shopper insights to improve planograms
- Guides category managers how to load products and frequency
- Groups products in precise proximity to optimize sales